International Trade Fair for Spare Parts, Automotive Aftersales Market and Service
May 27–30, 2025 |Crocus Expo, Moscow
Business program СТО Expo 2025
Drive of Technologies and Leadership of Ideas: 4 Days of Expert Communication on the Most Relevant Industry Topics.

schedule

Tuesday, May 26

11:00 - 13:00

СТО Forum

Pavilion 3, Hall 13, Booth No. 13-640

Panel discussion: “Auto Service 2026: survival strategies and breakthrough points”
Organiser: СТО Expo 2026
We will discuss how to transform the challenges of the new reality into sustainable growth amid regulatory pressure and a lack of trust.

Moderator: Ilya Plisov - Board Member of the Union of Auto Services, Deputy CEO at EuroAuto

Key Topics:
  • Aftermarket market analytics
  • Supply chains and the “new rules of the game”
  • Quality and origin: from labeling to “China”
  • Consumer 2026: the battle for loyalty
  • Data analytics and Private Labels
  • Marketplaces: a threat or an opportunity?
Speakers:
  • Ilya Plisov – Board Member of the Union of Auto Services, Deputy CEO of EuroAuto network
  • Andrey Serebryakov – Deputy CEO of Canavara Logistic LLC
  • Dmitry Medvedev – Head of Private Label Division at Komtrans LLC
  • Vladimir Grimaylo – Expert of the Coordinating Council for the Development and Security of Electronic Commerce under the Civic Chamber of the Russian Federation
  • Olga Solovyeva – Member of the Partner Relations Committee of the Union of Auto Services, CEO of OLGA LLC
  • Vitaly Kravets – Managing Director of INDEX analytical agency
Board Member of the Union of Auto Services, Deputy CEO of EuroAuto network
Ilya Plisov
Deputy CEO of Canavara Logistic LLC
Andrey Serebryakov
Head of Private Label Division at Komtrans LLC
Dmitry Medvedev
Expert of the Coordinating Council for the Development and Security of Electronic Commerce under the Civic Chamber of the Russian Federation
Vladimir Grimaylo
Member of the Partner Relations Committee of the Union of Auto Services, CEO of OLGA LLC
Olga Solovyeva
Managing Director of INDEX analytical agency
Vitaly Kravets
Moderator
Speakers
Participants
13:30 - 15:00

СТО Forum

Pavilion 3, Hall 13, Booth No. 13-640

Open conference: “How to increase business efficiency and profitability in 2026?”
Moderator: Viktor Boyko – head of the event management and advertising committee at the Union of Auto Services

Key topics:
  • «Chestny znak» mandatory labeling
  • Artificial intelligence for managers
  • Tools and specifics of heavy-duty vehicle repair

Speakers
  • Ilya Nikolin – board member of the Union of Auto Services, CEO of the Reaktor network, Novosibirsk
  • Ilya Plisov – board member of the Union of Auto Services, deputy CEO of the EuroAuto federal network
  • Oleg Ivakhnov – board member of the Union of Auto Services, CEO of Remservis, Tolyatti
Speakers
Moderator
board member of the Union of Auto Services, CEO of the Reaktor network, Novosibirsk
head of the event management and advertising committee at the Union of Auto Services
Ilya Nikolin
board member of the Union of Auto Services, deputy CEO of the EuroAuto federal network
board member of the Union of Auto Services, CEO of Remservis, Tolyatti
Ilya Plisov
Oleg Ivakhnov
Viktor Boyko
Participants
15:30 – 17:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Za Rulem Grand Prix 2026. Award Ceremony

Partner-Organiser: Za Rulem magazine

Wednesday, May 27

10:30 – 12:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Expert discussion: “Auto service: emerging from turbulence”
Moderator: Natalya Vaganova – board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project

Key topics:
  • auto service management: key control points for a manager
  • legal aspects of auto service operations: 2025 changes
  • auto service marketing in 2026
  • business promotion: leveraging business associations to grow your company
  • implementing new KPIs and establishing training plans
  • EuroAuto network practice: a comparison of 70 service centers by digital training metrics, service quality, and financial results; identifying growth areas through LMS data, NPS/reviews, and audits

Speakers:
  • Natalya Vaganova – board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project
  • Sergey Petrov – automotive expert, technical trainer
  • Alexander Krasnov – business development director at Jaky.ru
  • Anna Kositsyna – member of the Union of Journalists of Russia, writer, author of the book "ABC of Business Promotion in Media", press secretary for the Moscow region branch of OPORA RUSSIA
  • Nikita Shavlovsky – head of the EuroAuto Academy
  • Kirill Pichugin – head of the Shacman academy
Participants
Moderator
Speakers
board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project
Natalya Vaganova
business development director at Jaky.ru
member of the Union of Journalists of Russia, writer, author of the book "ABC of Business Promotion in Media", press secretary for the Moscow region branch of OPORA RUSSIA
automotive expert, technical trainer
Alexander Krasnov
Sergey Petrov
head of the Shacman academy
Kirill Pichugin
Anna Kositsyna
head of the EuroAuto Academy
Nikita Shavlovsky
12:45-14:00

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Conference: “How to maintain commercial vehicle service volume in a declining market?”
Partner-Organiser: InsightHub
Block 1. "No clients, but hang in there"
what to consider in the current sto market and how to turn problems into opportunities?

Block 2. "This no longer works"
how to urgently transform business processes in commercial vehicle service to stay ahead of the competition?

Block 3. "Service as a breadwinner 2026"
new ways to monetize service in the current market and how much it actually can and should earn?

Case studies: analysis of fresh commercial vehicle service cases in 2026.

Speaker:
Vladimir Krasnobryzhiy – leading business trainer, specialist in increasing enterprise profitability


leading business trainer, specialist in increasing enterprise profitability
Vladimir Krasnobryzhiy
Spiker
14:15-15:15

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Conference: “Crisis as an opportunity: generating millions in auto service amid a declining market”
Block 1. The market is falling: the weak leave, the strong take their clients
how to stay afloat in these conditions and grow while your competitors are failing?

Block 2. The “rational” client and what to do about it?
crisis: a time for clients to save is a time of opportunity for you. how to restructure your client relations?

Block 3. Money doesn’t disappear in a crisis — it goes to those who know how to sell
how to provide service advisors with the most relevant training. case studies. in a crisis, the best service advisors win.

Block 4. Those who act faster than the rest make millions
how to put artificial intelligence to work for your auto service?

Speaker:
Roman Gulyaev – business trainer, owner of the EuroAuto service center (Kaluga)
business trainer, owner of the EuroAuto service center (Kaluga)
Speaker
Roman Gulyaev
15:30-17:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Открытая конференция «Реклама больше не работает? Реальный маркетинг в 2026 году»
Партнер-организатор: FIT SERVICE
Тезисы:
  • Внимание стало самым дефицитным ресурсом
  • Реклама больше не продаёт — она запускает исследование
  • Performance-маркетинг масштабирует спрос, но не создаёт его
  • Контент, доверие и личные бренды становятся основой роста

Спикер:
Олег Бачманов - директор по маркетингу FIT SERVICE

Thursday, May 29

11:00 – 17:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Conference: "Car Service as a Successful Business"
Partner-Organizer: AUTOCOM
Large conference organized by one of Russia's leading auto parts distributors. Discussion of fresh industry trends and prospects. All conference details will be announced separately.

Theses:

  • Honest Mark Experiment – Full Steam Ahead
  • Repairing Automatic Transmissions as a Business – To Dive or Not to Dive and What to Fear
  • Artificial Intelligence Comes to Aid Car ServicesGeoservices – How to Set Up and Get Results
  • Personnel Management Artistry. Main Rule: Making People Think They Came up with the Idea
  • Zoomers…Who Are They? – Customers and Employees
  • GROUPAUTO Projects for Participants in the Vehicle Maintenance Market
  • Markup on Spare Parts. Target Indicators for 2025

Moderator:
Alexander Ukhov, Head of GROUPAUTO Academy

Speakers:

  • Tigran Avetisyan, Head of Industrial Goods Department, Honest MARK (CRPT)
  • Anastasia Yarova, Project Manager, Industrial Goods Division, Honest MARK (CRPT)
  • Artyom Yakush, Owner of REMONT AUTOBRYANSK Workshop, Bryansk
  • Dmitry Repin, Geomarketing Agency Owner and Marketer, Geomarketer
  • Natalia Vaganova, CEO & Owner of AVTORITET Workshop, Yaroslavl
  • Vladimir Minenko, Head of EVERYCAR Network
  • Aleksandr Sakovez, Owner of PRO STO Workshop, Nizhny Novgorod
  • Alexandra Kuznetsova, Owner of Adrenalin Service Station, Vologda
11:00 - 13:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Expert Discussion by RASTO and Partners
Partner-Organizer: РАСТО
Multifaceted Session on the Future of Car Service: From Bodywork Repair to Charging Infrastructure. Talking About Transforming Business under New Realities.

Theses:
  • State and Issues in Resolving Conflicts over Quality of Performed Car Repairs Involving Auto Experts
  • Economics of Paint and Body Shop

Speakers:
  • Yevgeny Aleksandrovich Kitaygorodskii, CEO of SUDEX
  • Nikolai Borisovich Matveev, Deputy Chairman of VOAA
  • Sergei Viktorovich Fedotov, Head of Judicial Automotive Merchandise Expertise Department, RFCSC at Ministry of Justice of Russia
  • Marina Viktorovna Komarnitskaya, Project Director of Rossgostrah
  • Victor Komishan, CEO of Planet Auto, Chairman of Regional Irkutsk Branch of OPORA ROSSIYI
13:15 – 15:15

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Foresight Session: DIGITAL SOLUTIONS FOR THE AUTOMOTIVE PARTS SALES AND SERVICE INDUSTRY
Partner-Organizer: TRADESOFT
  • Online Platforms for Selling Auto Parts and Warehouse Organization
  • Tools for Modern Car Service
  • Autoshop Management: Automate or Fail
  • Spare Parts Catalogues. Things Usually Left Unspoken.
  • Increased Auto Parts Sales in 2025: Website, Marketplaces, SEO or Advertising?
  • Online Marketplace Trends 2025–2026, Predictions. Growth or Decline?

Moderator:
Ilya Plisov, Deputy General Director of EuroAuto, Member of the Board of the Union of Autoservice Providers

Speakers:
  • Aleksei Neviditsyn, Head of Data Department, Tradesoft
  • Sergey Simonov, Head of Moscow Unit, AvtoDealer
  • Aleksandr Alekseev, Project Group Leader, Franchising Network EuroAuto
  • Andrei Alcybeev, Project Lead, EPC Info
  • Roman Kalinin, Expert in Website Promotion with Over 15 Years of Experience, Founder and CEO of KeyCraft
  • Yulia Vasilyeva, Curator of Regional Direction, Zzap
  • Anatoly Pozin, Project Leader, Zzap


Deputy General Director of EuroAuto, Member of the Board of the Union of Autoservice Providers
Project Group Leader, Franchising Network EuroAuto
Project Lead, EPC Info
Ilya Plisov
Moderator
Speakers:
Aleksandr Alekseev
Andrei Alcybeev
Participants
Roman Kalinin
Expert in Website Promotion with Over 15 Years of Experience, Founder and CEO of KeyCraft


Yulia Vasilyeva
Curator of Regional Direction, Zzap
Anatoly Pozin
Project Manager at ZZap
Sergei Simonov
Head of Moscow Subdivision at Avtodealer
Alexei Neviditsyn
Head of Data Department at Tradesoft
15:30-17:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Expert Dialogue: "Private Label Brand (PLB) – The Modern World"
Partner-Organizer: NEXUS
Creation and Promotion of Private Label Brands – How Does It Work in the Automotive Sector? Experience Sharing from Leading Market Players, Analysis of Benefits and Pitfalls.
17:15 – 17:45

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

"MIR Awards for Global Automotive Components" - "MAK"

Friday, May 30

10:30 - 12:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Detailing Business Club
Partner-Organizer: Association of Detailing ASDAM
Detailing Experts Will Discuss Where This Market Is Heading: Temporary Trend or Sustainable Segment? Practice, Case Studies, Forecasts.

Theses:
  • Entering Detailing onto Leaders' Horizon in the Automotive Market: How to Achieve Recognition, Organize Growth, and Benefit Each Party?
  • Integration of Detailing Materials into Automotive Manufacturing Cycle and Major Municipal/Government Fleets.
  • Event Support and Promotion of Detailing: Detailing Masters League 2025.
  • Participation of Detailers in Trade Shows: How to Increase Value of Your Brand Correctly?
  • Integration in Detailing: Insulation Results for Electric Cars.
  • Earn Together: Electromobility and Detailing Studios.

Speakers:
  • Vasily Chernyshev, Chairman of ASDAM, Chief Editor of Magazine "Detailing, Tuning, Styling"
  • Elissey Ivanov, Head of STP INSTALL Service Network, Standardplast Company
  • Yuri Mozgov, Organizer of DDExpo Show
  • Aleksandr Govorin, Advisor to General Director, AO "SAGA Electronics"
  • Gennady Taldykin, Founder of SAHA Corporation
12:30-14:30

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

"Iron Battle: Services vs. Customers – Who’s Right?"
Partner-Organizer: DRIVE 2
Live Debate Format between Representatives of Car Services and Their Clients. Sharp Questions, Real Cases, and Attempting to Balance Interests.

Theses:

Old Cars
  • How to Service High-Mileage Vehicles?
  • Are Service Centers Honest When Dealing with Older Models?
  • Can Quality Repairs Be Affordable?

Chinese Cars
  • More and More on Roads, but Are Services Ready to Fix Them?
  • Problems with Parts and Diagnostics: Myth or Reality?

New Parallel Import
  • How Has the Aftermarket Changed after Sanctions?
  • Originals vs Counterparts: What's Chosen by Services and Customers?
  • How to Avoid Fakes and Ensure Quality?

New Energy Sources (Electric Cars)
  • Are Service Centers Prepared for Electric Vehicles?
  • Specialists, Equipment, Safety – Where to Gain Knowledge?
  • How Will the Car Service Market Change in the Next Five Years?