International Trade Fair for Spare Parts, Automotive Aftersales Market and Service
May 27–30, 2025 |Crocus Expo, Moscow
Business program СТО Expo 2025
Drive of Technologies and Leadership of Ideas: 4 Days of Expert Communication on the Most Relevant Industry Topics.

schedule

Tuesday, May 26

11:00 - 13:00

СТО Forum

Pavilion 3, Hall 13, Booth No. 13-640

Panel discussion: “Auto Service 2026: survival strategies and breakthrough points”
Organiser: СТО Expo 2026
We will discuss how to transform the challenges of the new reality into sustainable growth amid regulatory pressure and a lack of trust.

Moderator: Ilya Plisov - Board Member of the Union of Auto Services, Deputy CEO at EuroAuto

Key Topics:
  • Aftermarket market analytics
  • Supply chains and the “new rules of the game”
  • Quality and origin: from labeling to “China”
  • Consumer 2026: the battle for loyalty
  • Data analytics and Private Labels
  • Marketplaces: a threat or an opportunity?
Speakers:
  • Ilya Plisov – Board Member of the Union of Auto Services, Deputy CEO of EuroAuto network
  • Andrey Serebryakov – Deputy CEO of Canavara Logistic LLC
  • Dmitry Medvedev – Head of Private Label Division at Komtrans LLC
  • Vladimir Grimaylo – Expert of the Coordinating Council for the Development and Security of Electronic Commerce under the Civic Chamber of the Russian Federation
  • Olga Solovyeva – Member of the Partner Relations Committee of the Union of Auto Services, CEO of OLGA LLC
  • Vitaly Kravets – Managing Director of INDEX analytical agency
Board Member of the Union of Auto Services, Deputy CEO of EuroAuto network
Ilya Plisov
Deputy CEO of Canavara Logistic LLC
Andrey Serebryakov
Head of Private Label Division at Komtrans LLC
Dmitry Medvedev
Expert of the Coordinating Council for the Development and Security of Electronic Commerce under the Civic Chamber of the Russian Federation
Vladimir Grimaylo
Member of the Partner Relations Committee of the Union of Auto Services, CEO of OLGA LLC
Olga Solovyeva
Managing Director of INDEX analytical agency
Vitaly Kravets
Moderator
Speakers
Participants
13:30 - 15:00

СТО Forum

Pavilion 3, Hall 13, Booth No. 13-640

Open conference: “How to increase business efficiency and profitability in 2026?”
Moderator: Viktor Boyko – head of the event management and advertising committee at the Union of Auto Services

Key topics:
  • «Chestny znak» mandatory labeling
  • Artificial intelligence for managers
  • Tools and specifics of heavy-duty vehicle repair

Speakers
  • Ilya Nikolin – board member of the Union of Auto Services, CEO of the Reaktor network, Novosibirsk
  • Ilya Plisov – board member of the Union of Auto Services, deputy CEO of the EuroAuto federal network
  • Oleg Ivakhnov – board member of the Union of Auto Services, CEO of Remservis, Tolyatti
Speakers
Moderator
board member of the Union of Auto Services, CEO of the Reaktor network, Novosibirsk
head of the event management and advertising committee at the Union of Auto Services
Ilya Nikolin
board member of the Union of Auto Services, deputy CEO of the EuroAuto federal network
board member of the Union of Auto Services, CEO of Remservis, Tolyatti
Ilya Plisov
Oleg Ivakhnov
Viktor Boyko
Participants
15:30 – 17:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Za Rulem Grand Prix 2026. Award Ceremony

Partner-Organiser: Za Rulem magazine

Wednesday, May 27

10:30 – 12:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Expert discussion: “Auto service: emerging from turbulence”
Partner-Organiser: Nadezhny Avtoservis
Moderator: Natalya Vaganova – board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project

Key topics:
  • auto service management: key control points for a manager
  • legal aspects of auto service operations: 2025 changes
  • auto service marketing in 2026
  • business promotion: leveraging business associations to grow your company
  • implementing new KPIs and establishing training plans
  • EuroAuto network practice: a comparison of 70 service centers by digital training metrics, service quality, and financial results; identifying growth areas through LMS data, NPS/reviews, and audits

Speakers:
  • Natalya Vaganova – board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project
  • Sergey Petrov – automotive expert, technical trainer
  • Alexander Krasnov – business development director at Jaky.ru
  • Anna Kositsyna – member of the Union of Journalists of Russia, writer, author of the book "ABC of Business Promotion in Media", press secretary for the Moscow region branch of OPORA RUSSIA
  • Nikita Shavlovsky – head of the EuroAuto Academy
  • Kirill Pichugin – head of the Shacman academy
Participants
Moderator
Speakers
board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project
Natalya Vaganova
business development director at Jaky.ru
member of the Union of Journalists of Russia, writer, author of the book "ABC of Business Promotion in Media", press secretary for the Moscow region branch of OPORA RUSSIA
automotive expert, technical trainer
Alexander Krasnov
Sergey Petrov
head of the Shacman academy
Kirill Pichugin
Anna Kositsyna
head of the EuroAuto Academy
Nikita Shavlovsky
12:45-14:00

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Conference: “How to maintain commercial vehicle service volume in a declining market?”
Partner-Organiser: InsightHub
Block 1. "No clients, but hang in there"
what to consider in the current sto market and how to turn problems into opportunities?

Block 2. "This no longer works"
how to urgently transform business processes in commercial vehicle service to stay ahead of the competition?

Block 3. "Service as a breadwinner 2026"
new ways to monetize service in the current market and how much it actually can and should earn?

Case studies: analysis of fresh commercial vehicle service cases in 2026.

Speaker:
Vladimir Krasnobryzhiy – leading business trainer, specialist in increasing enterprise profitability


leading business trainer, specialist in increasing enterprise profitability
Vladimir Krasnobryzhiy
Speaker
14:15-15:15

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Conference: “Crisis as an opportunity: generating millions in auto service amid a declining market”
Block 1. The market is falling: the weak leave, the strong take their clients
how to stay afloat in these conditions and grow while your competitors are failing?

Block 2. The “rational” client and what to do about it?
crisis: a time for clients to save is a time of opportunity for you. how to restructure your client relations?

Block 3. Money doesn’t disappear in a crisis — it goes to those who know how to sell
how to provide service advisors with the most relevant training. case studies. in a crisis, the best service advisors win.

Block 4. Those who act faster than the rest make millions
how to put artificial intelligence to work for your auto service?

Speaker:
Roman Gulyaev – business trainer, owner of the EuroAuto service center (Kaluga)
business trainer, owner of the EuroAuto service center (Kaluga)
Speaker
Roman Gulyaev
15:30-17:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Open conference: “Is advertising dead? real marketing in 2026”
Partner-Organiser: FIT SERVICE
Key topics:
  • Attention has become the scarcest resource
  • Advertising no longer sells — it triggers research
  • Performance marketing scales demand but doesn’t create it
  • Content, trust, and personal brands are becoming the foundation of growth

Speaker:
Oleg Bachmanov – marketing director at FIT SERVICE
marketing director at FIT SERVICE
Speaker
Oleg Bachmanov

Thursday, May 28

10:00 – 16:00

Pavilion 2, Hall P, paid event
Author’s master class by Natalya Vaganova: “Auto service

management: profit, control, personnel, clients, promotion,

and taxes”
Partner-Organiser: Nadezhny Avtoservis
Key topics:
  • Financial metrics: what to track, how to analyze, and why
  • Pplanning: who should participate, how to set goals and monitor progress
  • Departmental reporting: essential reports and how to use them
  • Control and motivation: how to build a team that delivers results
  • Client base and marketing: proven ways to increase sales without unnecessary costs
  • Bonus: special guest, an expert in auto service promotion

Speaker:

  • Natalya Vaganova – board member of the union of auto services, owner of the avtoritet service center (yaroslavl), organizer of the nadezhny avtoservis project

Paid event
Registration for the sto expo 2026 exhibition is mandatory
Speaker
board member of the union of auto services, owner of the avtoritet service center (yaroslavl), organizer of the nadezhny avtoservis project
Natalya Vaganova
11:00 – 17:00

СТО Forum

Pavilion 3, Hall 13, Booth No. 13-640

Conference: "Car Service as a Successful Business"
Partner-Organiser: AUTOCOM
Large conference organised by one of Russia's leading auto parts distributors.

Moderator: Alexander Ukhov – head of the AUTOKOM Academy, leading trainer-consultant

Key topics:

1. Key aspects of commercial vehicle service
  • Real labor hour cost: it's time to revise prices
  • The spare parts warehouse as an auto service "black hole"
  • Reviewing key metrics: increasing margins by 15% and structuring client flow
Speaker: Igor Churbanov – former business development director at "Business Auto" and "Dhollandia Russia", founder of the "Pro gruzovoye STO" community

2. Corporate fleet management automation
  • Challenges of manual corporate fleet management
  • IT solutions available today: market overview and the FIT FLEET product
  • Real-world implementation cases
Speaker: Olga Krasilnikova – head of B2B products at FIT SERVICE

3. Made in "Zapchastistan": spare parts manufacturing realities
  • Quality at Chinese factories: from artisanal workshops to professionals
  • Private labels and remanufactured parts: risks, quality control, and warranty
  • "Made in China" is not a verdict, but an invitation to detailed inspection
Speaker: Artem Berezin – technical expert at NPK Avtopribor, head of training at TD Kolchuga Avto

4. Auto chemicals without rules: why the market is open to counterfeits
  • Why Russian quality standards often serve as a legal cover for counterfeit products
  • High margins vs. reputation: what price does a service station truly pay for a cheap product with "acceptable" quality?
  • How high-quality technical fluids boost client loyalty and turn a simple replacement into complex expertise, increasing ticket size and reputation
Speaker: Ilya Karpov – commercial director at "Tosol-Sintez"

5. Private labels in tenders and contracts: quality standardization as a competitive advantage
  • What is actually being sold as OEM?
  • Noname vs. Private Label (PL): who is stronger?
  • How to win the price war?
Speaker: Andrey Kochetkov – head of the "truck parts" division at TopCover, Amtel LLC
Moderator
head of the AUTOKOM Academy, leading trainer-consultant
Alexander Ukhov
Спикеры
Artem Berezin
technical expert at NPK Avtopribor, head of training at TD Kolchuga Avto
head of B2B products at FIT SERVICE
former business development director at "Business Auto" and "Dhollandia Russia", founder of the "Pro gruzovoye STO" community
Igor Churbanov
Olga Krasilnikova
head of the "truck parts" division at TopCover, Amtel LLC
commercial director at "Tosol-Sintez"

Ilya Karpov
Andrey Kochetkov
Participants
17:00-17:45

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640
Za Rulem Brand of the year award. Presentation of new nominations

Partner-Organiser: Za Rulem magazine

Friday, May 29

11:00 - 13:30

СТО Forum
Pavilion 3, Hall 13, Booth No. 13-640

Conference: “Current trends in the engine oil and technical fluids market”

Partner-Organiser: INDEX analytical agency
Moderator: Vitaly Kravets - managing director of INDEX analytical agency

Key topics:

  • Lubricants market trends
  • Consumption volume and development potential
  • Consumer behavior: car owners
  • Pricing and assortment at the distribution level
  • Labeling: «chestny znak»
  • Logistics
  • Field testing of engine oils
Moderator
Виталий Кравец
Participants
managing director of INDEX analytical agency
13:45 – 15:00

СТО Forum

Pavilion 3, Hall 13, Booth No. 13-640

"MIR Awards for Global Automotive Components" - "MAK"