Международная выставка запчастей, послепродажного обслуживания и сервиса
27–30 мая 2025 | Крокус Экспо, Москва

CTO Forum

Visit to CTO Forum 2025 with ticket to CTO Expo

Business program СТО Expo 2025
Drive of Technologies and Leadership of Ideas: 4 Days of Expert Communication on the Most Relevant Industry Topics.

schedule

Tuesday, May 27

10:45 - 13:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Analytical Panel: “Automotive Parts Market and Automobile Service – Trends, Analytics, Development Strategies”
Organizer: СТО Expo 2025
Dive into the current trends and market analysis of automotive service and spare parts. Industry experts will discuss key challenges, growth opportunities, and share development strategies in a transforming market environment.

Theses:
  • Current Trends in After-Sales Service Market
  • Distribution
  • Price and Assortment Analysis
  • Marking of Spare Parts
  • Taxation and Thresholds for Accruals

Moderator: Vitaliy Kravets, Managing Director at INDEX

Speakers:
  • Tatyana Ovchinnikova, Director of FITSERVICE Auto Repair Network
  • Ilya Plisov, Member of the Board of the Union of Autoservice Providers
  • Alexander Kaduhin, Head of Business Development at LECAR
  • Evgeny Borisov, Product Development Director at Fenox
  • Victor Efimenko, Key Accounts Manager at Amtel
  • Philipp Troitsky, EcoSystem DataMotor
13:15 - 15:15

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Open Conference FITSERVICE
Partner-Organizer: FIT SERVICE
We will discuss how global changes in consumer behavior affect customer expectations in the field of car service. FITSERVICE will present modern approaches to creating customer service.

Block 1. Retention Strategy. From Endless Hiring to Long-Term Collaboration.

  • How to Find "the One"?
  • Search Channels
  • Why Do They Leave?
  • Why Will They Stay?
  • Developing an External and Internal HR Brand.
  • Why the Wrapper Should Match the Content.
  • Marketing in 2025. Trends. How Customers Choose HR
  • Customer Employee

Block 2. The Future of Car Service Industry

  • Trends in Russian Retail
  • Trends in Car Service Industry
  • Product Solutions from FIT SERVICE

Block 3. Marketing in 2025.

  • Retaining Customers in Large Car Service Networks
  • What Keeps Customers Engaged?
  • Why Is It Important to Retain Customers?
  • Creating Effective Loyalty Programs for Both Customers and Businesses
  • Why Customer Service Is as Important as Loyalty
  • What Can You Learn from Your Own Customers?
  • Why It's Essential to Exceed Customer Expectations Rather Than Just Meet Them

Speakers:
Garankov Alexander, Director of Development at FIT SERVICE
Bachmanov Oleg, Marketing Director at FIT SERVICE
Kulieva Irina, HR Director at FIT SERVICE
15:30 – 17:30

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Expert Dialogue: "What Will Make a Car Service Successful in 2025?"
Partner-Organizer: JSC "Lada Image"
Theses:
  • Why Doesn't My Business Take Off?
  • Top 5 Mistakes Made by Car Service Owners.
  • Audit in Car Service: Path to Improving Business Processes and Increasing Profitability.
  • Marketing for Startups: How to Attract First Customers for a New Car Service.
  • Talent Acquisition and Retention in Car Service Sector: Best Practices and Tools.
  • How Modern CRM System Helps Automate Business Processes and Boost Efficiency in Car Service Operations.
  • Customer Journey in Car Service: Loyalty Factors.Technical Support as a Key Element in Developing Multibrand Service.

Speakers:

  • Alexander Kadukhin, Head of Business Development, JSC "Lada Image" ("Lecar Service" Federal Network).
  • Andrey Sushkov, Sales Manager of Development Department, JSC "Lada Image" ("Lecar Service" Federal Network).
  • Tatyana Grigoryeva, Project Leader of Marketing Communications Department, JSC "Lada Image".
  • Ekaterina Zhel'nené, Project Leader of Development Management, JSC "Lada Image" ("Lecar Service" Federal Network).Nikolay Trunin, Regional Manager of Development Department, JSC "Lada Image" ("Lecar Service" Federal Network)
  • Andrey Urakov, Project Leader of Business Projects Development Department, JSC "Lada Image".
  • Alexander Sekirin, Senior Specialist of Development Department, JSC "Lada Image" ("Lecar Service" Federal Network).
Head of Business Development, JSC "Lada Image"
Project Leader of Marketing Communications Department, JSC "Lada Image".
Regional Manager of Development Department, JSC "Lada Image" ("Lecar Service" Federal Network)
Alexander Kadukhin
Moderator
Speakers:
Tatyana Grigoryeva
Nikolay Trunin
Participants
Sales Manager of Development Department, JSC "Lada Image" ("Lecar Service" Federal Network).

Andrey Sushkov
Ekaterina Zhel'nené
Project Leader of Development Management, JSC "Lada Image" ("Lecar Service" Federal Network)
Alexander Sekirin
Senior Specialist of Development Department, JSC "Lada Image" ("Lecar Service" Federal Network).
Andrey Urakov
Project Leader of Business Projects Development Department, JSC "Lada Image".

Wednesday, May 28

11:00 – 17:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Conference: "Car Service as a Successful Business"
Partner-Organizer: AUTOCOM
Large conference organized by one of Russia's leading auto parts distributors. Discussion of fresh industry trends and prospects. All conference details will be announced separately.

Theses:

  • Honest Mark Experiment – Full Steam Ahead
  • Repairing Automatic Transmissions as a Business – To Dive or Not to Dive and What to Fear
  • Artificial Intelligence Comes to Aid Car ServicesGeoservices – How to Set Up and Get Results
  • Personnel Management Artistry. Main Rule: Making People Think They Came up with the Idea
  • Zoomers…Who Are They? – Customers and Employees
  • GROUPAUTO Projects for Participants in the Vehicle Maintenance Market
  • Markup on Spare Parts. Target Indicators for 2025

Moderator:
Alexander Ukhov, Head of GROUPAUTO Academy

Speakers:

  • Tigran Avetisyan, Head of Industrial Goods Department, Honest MARK (CRPT)
  • Anastasia Yarova, Project Manager, Industrial Goods Division, Honest MARK (CRPT)
  • Artyom Yakush, Owner of REMONT AUTOBRYANSK Workshop, Bryansk
  • Dmitry Repin, Geomarketing Agency Owner and Marketer, Geomarketer
  • Natalia Vaganova, CEO & Owner of AVTORITET Workshop, Yaroslavl
  • Vladimir Minenko, Head of EVERYCAR Network
  • Aleksandr Sakovez, Owner of PRO STO Workshop, Nizhny Novgorod
  • Alexandra Kuznetsova, Owner of Adrenalin Service Station, Vologda
Head of GROUPAUTO Academy

Project Manager, Industrial Goods Division, Honest MARK (CRPT)
CEO & Owner of AVTORITET Workshop, Yaroslavl
Alexander Ukhov
Speakers:
Moderator

Anastasia Yarova
Natalia Vaganova
Vladimir Minenko
Head of EVERYCAR Network
Alexandra Kuznetsova
Owner of Adrenalin Service Station, Vologda
Дмитрий Репин
Маркетолог, владелец агенства по геомаркетингу "Geomarketer"

Owner of REMONT AUTOBRYANSK Workshop, Bryansk
Artyom Yakush
Aleksandr Sakovez
Owner of PRO STO Workshop, Nizhny Novgorod

Tigran Avetisyan
Head of Industrial Goods Department, Honest MARK (CRPT)

11:00-18:00

Pavilion 2Conference Room P

Event Fee Required. Registration via Link EXPO 2025 FITLAB Training
Training Center for Specialists in the Automotive Business
Partner-Organizer: FITLAB
Practice Day. Presentations by Active Owners and Specialists of Car Services, Experience Exchange, Errors and Discoveries, Real Cases from FITLAB Training Center.

Block 1
  • Perfect Service. Why Should Your Client Return Specifically to You?
  • Client Trends and Expectations. Time is the Most Valuable Resource
  • Key Components of Perfect Service. What is the Principle of Seamlessness?
  • Turning Client Problems into Opportunities for Strengthening Loyalty
  • Common Mistakes That Drive Away Customers
  • Loyalty Strategies
  • Let's Analyze a Real Conversation with a Client Together. Let's Create a List of Questions to Evaluate Service Quality

Block 2
  • Hiring the Right Employee – The Key to Business Success
  • What Kind of Employee Does a Car Service Need?
  • How to Write a Job Vacancy Text that Sells?
  • Rules for Working with Applicants
  • Do We Hire Everyone or Build a Dream Team?
  • Why is There the Highest Attrition Rate During the First Three Months?
  • Together We'll Develop a Job Profile Template and a Job Vacancy Text

Block 3
  • Breaking Down Mechanics’ Stereotypes: How They Hinder Sales and How to Fix This
  • Standard Stereotypes Among Master-Receptionists. Is it True That Clients are Unwilling to Pay More?
  • How do These Stereotypes Hinder Sales?
  • How to Break these Stereotypes and Change the Mindset of Master-Receptionists?
  • What Stereotypes Exist Among Auto Mechanics and How Do They Impact Car Service Work?
  • How to Understand How Your Employees Think Right Now?
  • Let's Dissect Your Real Employee Together

Thursday, May 29

11:00 - 13:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Expert Discussion by RASTO and Partners
Partner-Organizer: РАСТО
Multifaceted Session on the Future of Car Service: From Bodywork Repair to Charging Infrastructure. Talking About Transforming Business under New Realities.

Theses:
  • State and Issues in Resolving Conflicts over Quality of Performed Car Repairs Involving Auto Experts
  • Economics of Paint and Body Shop

Speakers:
  • Yevgeny Aleksandrovich Kitaygorodskii, CEO of SUDEX
  • Nikolai Borisovich Matveev, Deputy Chairman of VOAA
  • Sergei Viktorovich Fedotov, Head of Judicial Automotive Merchandise Expertise Department, RFCSC at Ministry of Justice of Russia
  • Marina Viktorovna Komarnitskaya, Project Director of Rossgostrah
  • Victor Komishan, CEO of Planet Auto, Chairman of Regional Irkutsk Branch of OPORA ROSSIYI
13:15 – 15:15

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Foresight Session: DIGITAL SOLUTIONS FOR THE AUTOMOTIVE PARTS SALES AND SERVICE INDUSTRY
Partner-Organizer: TRADESOFT
  • Online Platforms for Selling Auto Parts and Warehouse Organization
  • Tools for Modern Car Service
  • Autoshop Management: Automate or Fail
  • Spare Parts Catalogues. Things Usually Left Unspoken.
  • Increased Auto Parts Sales in 2025: Website, Marketplaces, SEO or Advertising?
  • Online Marketplace Trends 2025–2026, Predictions. Growth or Decline?

Moderator:
Ilya Plisov, Deputy General Director of EuroAuto, Member of the Board of the Union of Autoservice Providers

Speakers:
  • Aleksei Neviditsyn, Head of Data Department, Tradesoft
  • Sergey Simonov, Head of Moscow Unit, AvtoDealer
  • Aleksandr Alekseev, Project Group Leader, Franchising Network EuroAuto
  • Andrei Alcybeev, Project Lead, EPC Info
  • Roman Kalinin, Expert in Website Promotion with Over 15 Years of Experience, Founder and CEO of KeyCraft
  • Yulia Vasilyeva, Curator of Regional Direction, Zzap
  • Anatoly Pozin, Project Leader, Zzap


Deputy General Director of EuroAuto, Member of the Board of the Union of Autoservice Providers
Project Group Leader, Franchising Network EuroAuto
Project Lead, EPC Info
Ilya Plisov
Moderator
Speakers:
Aleksandr Alekseev
Andrei Alcybeev
Participants
Roman Kalinin
Expert in Website Promotion with Over 15 Years of Experience, Founder and CEO of KeyCraft


Yulia Vasilyeva
Curator of Regional Direction, Zzap
Anatoly Pozin
Project Manager at ZZap
Sergei Simonov
Head of Moscow Subdivision at Avtodealer
Alexei Neviditsyn
Head of Data Department at Tradesoft
15:30-17:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Expert Dialogue: "Private Label Brand (PLB) – The Modern World"
Partner-Organizer: NEXUS
Creation and Promotion of Private Label Brands – How Does It Work in the Automotive Sector? Experience Sharing from Leading Market Players, Analysis of Benefits and Pitfalls.
17:15 – 17:45

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

"MIR Awards for Global Automotive Components" - "MAK"

Friday, May 30

10:30 - 12:00

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

Detailing Business Club
Partner-Organizer: Association of Detailing ASDAM
Detailing Experts Will Discuss Where This Market Is Heading: Temporary Trend or Sustainable Segment? Practice, Case Studies, Forecasts.

Theses:
  • Entering Detailing onto Leaders' Horizon in the Automotive Market: How to Achieve Recognition, Organize Growth, and Benefit Each Party?
  • Integration of Detailing Materials into Automotive Manufacturing Cycle and Major Municipal/Government Fleets.
  • Event Support and Promotion of Detailing: Detailing Masters League 2025.
  • Participation of Detailers in Trade Shows: How to Increase Value of Your Brand Correctly?
  • Integration in Detailing: Insulation Results for Electric Cars.
  • Earn Together: Electromobility and Detailing Studios.

Speakers:
  • Vasily Chernyshev, Chairman of ASDAM, Chief Editor of Magazine "Detailing, Tuning, Styling"
  • Elissey Ivanov, Head of STP INSTALL Service Network, Standardplast Company
  • Yuri Mozgov, Organizer of DDExpo Show
  • Aleksandr Govorin, Advisor to General Director, AO "SAGA Electronics"
  • Gennady Taldykin, Founder of SAHA Corporation
12:30-14:30

СТО Forum

Pavilion 2, Hall 7, Booth No. 7-675

"Iron Battle: Services vs. Customers – Who’s Right?"
Partner-Organizer: DRIVE 2
Live Debate Format between Representatives of Car Services and Their Clients. Sharp Questions, Real Cases, and Attempting to Balance Interests.

Theses:

Old Cars
  • How to Service High-Mileage Vehicles?
  • Are Service Centers Honest When Dealing with Older Models?
  • Can Quality Repairs Be Affordable?

Chinese Cars
  • More and More on Roads, but Are Services Ready to Fix Them?
  • Problems with Parts and Diagnostics: Myth or Reality?

New Parallel Import
  • How Has the Aftermarket Changed after Sanctions?
  • Originals vs Counterparts: What's Chosen by Services and Customers?
  • How to Avoid Fakes and Ensure Quality?

New Energy Sources (Electric Cars)
  • Are Service Centers Prepared for Electric Vehicles?
  • Specialists, Equipment, Safety – Where to Gain Knowledge?
  • How Will the Car Service Market Change in the Next Five Years?