We will discuss how to transform the challenges of the new reality into sustainable growth amid regulatory pressure and a lack of trust.

Moderator: Ilya Plisov - Board Member of the Union of Auto Services, Deputy CEO at EuroAuto

Key Topics:

• Aftermarket market analytics
• Supply chains and the “new rules of the game”
• Quality and origin: from labeling to “China”
• Consumer 2026: the battle for loyalty
• Data analytics and Private Labels
• Marketplaces: a threat or an opportunity?

Speakers:

• Ilya Plisov – board member of the union of auto services, deputy CEO of EuroAuto network
• Andrey Serebryakov – deputy CEO of Canavara Logistic LLC
• Dmitry Medvedev – head of private label division at Komtrans LLC
• Vladimir Grimaylo – expert of the coordinating council for the development and security of electronic commerce under the Civic Chamber of the Russian Federation
• Olga Solovyeva – member of the partner relations committee of the Union of Auto Services, CEO of OLGA LLC
• Vitaly Kravets – managing director of INDEX analytical agency
• Vladimir Kovalevsky — head of the “Aquarium” auto service network

Moderator: Viktor Boyko – head of the event management and advertising committee at the Union of Auto Services

Key topics:

• «Chestny znak» mandatory labeling
• Artificial intelligence for managers
• Tools and specifics of heavy-duty vehicle repair

Speakers

• Ilya Nikolin – board member of the Union of Auto Services, CEO of the Reaktor network, Novosibirsk
• Ilya Plisov – board member of the Union of Auto Services, deputy CEO of the EuroAuto federal network
• Oleg Ivakhnov – board member of the Union of Auto Services, CEO of Remservis, Tolyatti

Moderator: Natalya Vaganova – board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project

Key topics:

• auto service management: key control points for a manager
• legal aspects of auto service operations: 2025 changes
• auto service marketing in 2026
• business promotion: leveraging business associations to grow your company
• implementing new KPIs and establishing training plans
• EuroAuto network practice: a comparison of 70 service centers by digital training metrics, service quality, and financial results; identifying growth areas through LMS data, NPS/reviews, and audits

Speakers:

• Natalya Vaganova – board member of the Union of Auto Services, owner of the AVTOritet service center (Yaroslavl), organizer of the Nadezhny Avtoservis project
• Sergey Petrov – automotive expert, technical trainer
• Alexander Krasnov – business development director at Jaky.ru
• Anna Kositsyna – member of the Union of Journalists of Russia, writer, author of the book "ABC of Business Promotion in Media", press secretary for the Moscow region branch of OPORA RUSSIA
• Nikita Shavlovsky – head of the EuroAuto Academy
• Kirill Pichugin – head of the Shacman academy

Block 1. "No clients, but hang in there"
what to consider in the current sto market and how to turn problems into opportunities?

Block 2. "This no longer works"
how to urgently transform business processes in commercial vehicle service to stay ahead of the competition?

Block 3. "Service as a breadwinner 2026"
new ways to monetize service in the current market and how much it actually can and should earn?

Case studies: analysis of fresh commercial vehicle service cases in 2026.

Speaker:
Vladimir Krasnobryzhiy – leading business trainer, specialist in increasing enterprise profitability

Block 1. The market is falling: the weak leave, the strong take their clients
how to stay afloat in these conditions and grow while your competitors are failing?

Block 2. The “rational” client and what to do about it?
crisis: a time for clients to save is a time of opportunity for you. how to restructure your client relations?

Block 3. Money doesn’t disappear in a crisis — it goes to those who know how to sell
how to provide service advisors with the most relevant training. case studies. in a crisis, the best service advisors win.

Block 4. Those who act faster than the rest make millions
how to put artificial intelligence to work for your auto service?

Speaker:
Roman Gulyaev – business trainer, owner of the EuroAuto service center (Kaluga)

Moderator: Tatyana Akimova — general director of the professional community “Automarketolog”

1. Consumer trends and the conditions shaping them in today’s realities

Key topics:

• Attention has become the scarcest resource
• Advertising no longer sells — it triggers research
• Performance marketing scales demand but doesn’t create it
• Content, trust, and personal brands are becoming the foundation of growth

Speaker:
Oleg Bachmanov – marketing director at FIT SERVICE

2. How the registered vehicle fleet is changing and what it means for service providers

Theses:
• A brief overview of the vehicle fleet structure: age distribution of cars, the share of vehicles older than 5–10 years
• Changes in brand composition: the growing presence of Chinese manufacturers and the continued dominance of mass‑market vehicles
• How demand is shifting for repairs, bodywork, and routine maintenance in the context of an aging vehicle fleet

Speaker:
Tatyana Akimova — general director of the professional community Automarketolog

3. How an auto repair shop can increase bookings through Yandex Maps without raising its advertising budget

Theses:

• How to adapt SEO techniques for geoservices and improve an auto repair shop’s ranking on Yandex Maps without directly increasing advertising spend.
• What an auto service center’s profile must include to win the customer’s choice: services, photos, pricing, promotions, descriptions, key search queries, and a clear path to booking.
• A step‑by‑step approach to content, advertising, and reviews: how to strengthen visibility, build trust, and increase calls, routes, and bookings.
• How independent and franchise auto repair shops can use Google Maps and other geoservices in Russia as an additional source of leads.
• A 5.0 rating as a growth tool: how to systematically collect reviews, respond to negative feedback, and turn reputation into a decisive factor in service selection.

Speaker:
Tatyana Frank — founder of the digital agency FRANK, marketing expert

Large conference organised by one of Russia's leading auto parts distributors.

Moderator: Alexander Ukhov – head of the AUTOKOM Academy, leading trainer-consultant

Key topics:

1. Key aspects of commercial vehicle service

• Real labor hour cost: it's time to revise prices
• The spare parts warehouse as an auto service "black hole"
• Reviewing key metrics: increasing margins by 15% and structuring client flow

Speaker: Igor Churbanov – former business development director at "Business Auto" and "Dhollandia Russia", founder of the "Pro gruzovoye STO" community

2. Corporate fleet management automation

• Challenges of manual corporate fleet management
• IT solutions available today: market overview and the FIT FLEET product
• Real-world implementation cases

Speaker: Olga Krasilnikova – head of B2B products at FIT SERVICE

3. Tax security for auto services: interacting with federal tax service and expanding business without "BusinesssSplitting" accusations. The art of tax disputes

• Dismantling "gray" optimization schemes as a primary goal of the tax reform
• Business "hygiene" as a preventive measure against tax claims
• Interaction with tax authorities: from disputes to dialogue

Speaker: Elena Lefterova – director of "Lefterova Outsource Bureau", tax Consultant, chairperson of the audit & tax consulting commission at OPORA RUSSIA, member of the Eurasian association of tax and financial consultants

4. Made in "Zapchastistan": spare parts manufacturing realities

• Quality at Chinese factories: from artisanal workshops to professionals
• Private labels and remanufactured parts: risks, quality control, and warranty
• "Made in China" is not a verdict, but an invitation to detailed inspection

Speaker: Artem Berezin – technical expert at NPK Avtopribor, head of training at TD Kolchuga Avto

5. How to build a technically sound "Oil matrix" for commercial fleets: from legacy KAMAZ to modern long-haul trucks

• Typical scenarios in truck service stations: trends and solutions
• Methods for solving problems related to diverse vehicle fleets while maintaining technical correctness and eliminating risks
• How a properly selected oil lineup reduces personnel errors, speeds up operations, and prevents costly repair risks

Speaker: Roman Sokuev – head of the center for technical competencies at UPEC.

6. Auto chemicals without rules: why the market is open to counterfeits

• Why Russian quality standards often serve as a legal cover for counterfeit products
• High margins vs. reputation: what price does a service station truly pay for a cheap product with "acceptable" quality?
• How high-quality technical fluids boost client loyalty and turn a simple replacement into complex expertise, increasing ticket size and reputation

Speaker: Ilya Karpov – commercial director at "Tosol-Sintez"

7. Private labels in tenders and contracts: quality standardization as a competitive advantage

• What is actually being sold as OEM?
• Noname vs. Private Label (PL): who is stronger?
• How to win the price war?

Speaker: Andrey Kochetkov – head of the "truck parts" division at TopCover, Amtel LLC

8. The private label phenomenon: why network-owned brands are becoming the main growth vector and profit point

• Analysis of why private labels (PL) are becoming the key tool for profitability in the commercial vehicle market

Speaker: Dmitry Medvedev – head of private label department Comtrans

9. Sales argumentation for spare parts in truck service stations

• How worn-out components lead to increased vehicle operating costs
• The cost of error during technical maintenance
• Supplier bonuses as a way to increase service station margins and employee motivation

Speaker: Alexander Shcherbakov – technical director of HL Mando in Russia and the customs union countries

Moderator: Vitaly Kravets - managing director of INDEX analytical agency

Key topics:

• Lubricants market trends
• Consumption volume and development potential
• Consumer behavior: car owners
• Pricing and assortment at the distribution level
• Labeling: «chestny znak»
• Logistics
• Field testing of engine oils